» When strategic frames grow rigid, companies, like nations, tend to keep fighting the last war
» If organisations (incorrectly) view change as gradual they will have resistance to the change
» The innovator’s dilemma: cater to current needs or attempt to anticipate future demands?
» Many common financial tools distort the value, importance, and likelihood of success of investments in innovation
» Match your product’s units to how your customer measures value
» Changing your pricing model regularly needn’t be a bad thing — it just has to be done carefully
» With usage-based pricing, help your customers to anticipate their likely costs
» Care has to be taken to keep dynamic / surge pricing transparent
Have you ever wondered why product managers say “it depends” quite so often? The best product managers always have a plan B.
» Moving to a product-led growth model takes time and will encounter resistance
» A product-led model does not replace the sales-led or marketing-led approach completely
» Growth loops operate on a similar principle to compound interest
» Software companies with a frictionless product approach displace custom-built apps
» Take a systematic approach to evaluating multiple solutions to the same opportunity
» ‘Assumption’ is just another word for ‘things we believe’
» When there are many opportunities in contention, assess whether it’s worth solving the problem
» We tend to come up with solutions before defining the problem they solve
AI is:
» accelerating the design of novel proteins, enabling a new wave of vaccines and drugs
» predicting extreme weather events, helping to protect residents
» listening to the rainforest and sends real-time alerts for chainsaws, trucks, cars and signs of incursion
» monitoring the world’s oceans for illegal fishing activity
» To reduce coordination cost, partition the work by time or space
» Behavioural design considers customers’ levels of mental energy, cognitive biases, and their existing patterns
» Successful organisations reinforce psychological safety in different ways
» Adding more people to a team makes communication a more significant overhead
» To reduce coordination cost, partition the work by time or space
» Behavioural design considers customers’ levels of mental energy, cognitive biases, and their existing patterns
» Successful organisations reinforce psychological safety in different ways
» Adding more people to a team makes communication a more significant overhead
» Decisions should be the result of rational and deliberate reasoning, but not all are perfectly rational
» Almost every decision has associated downsides or compromises
» Avoid trying to please people or to allow individuals to dominate the decision-making process
» It’s easy to conflate transparency on the decision-making process, with transparency on the actual decisions
The most successful games and products share a common attribute: they help the user become more skilled throughout their journey. Customer onboarding is a continual process.
