PRODUCTHEAD: There are only 5 product strategies
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
how i made my products
Product strategy is how you will achieve your product vision
There are only 4 types of work after finding product-market fit
A step-by-step guide to building product strategy like Netflix
“Framework fanatics” and “optimisation optimists” mask the absence of product strategy
Using research to overcome organisational inertia to your product strategy
Marty Cagan wrote in 2016:
“While there’s many forms of strategy, what we care about here is product strategy. Which in short means: how do we make the product vision a reality, while meeting the needs of the company as we go?”
(For more on product vision, take a look at my recent newsletter on the topic.)
There are only really five types of product strategy.
- Find product-market fit
- Increase value
- Grow the user base
- Accelerate and scale
- Expand / diversify
Everything else is a combination or remix. I talk more about this in my video, Saving Yourself From Product Management Hell.
One of the main reasons why products fail is a poor choice of product strategy. What some people maybe don’t realise is that you need to use the right strategy for what you’re trying to achieve at that point in time. When your goals or priorities change, as should be expected, your strategy should also change.
So this week I’ve pulled together some good articles about where your product strategy sits in relation to corporate strategy and what work you need to be doing to form your product strategy.
I’m going to take some time to enjoy the holiday season, so your next PRODUCTHEAD newsletter will be on 4 January 2021. I hope you all have the chance to take — and enjoy — a break.
Speak to you soon,
what to think about this week
Whatever the goal is, your strategy is how you’re planning to go about accomplishing that goal. Strategy doesn’t cover the details; those are the tactics we’ll use to achieve the goal. Strategy is the overall approach, and the rationale for that approach.
[MARTY CAGAN / SVPG]
A lot of people believe that all their product problems will be solved by implementing the latest software development process fad. But the real problem is that there are different kinds of product work, each with their own processes, measures of success, and strategies.
[FAREED MOSAVAT & CASEY WINTERS / REFORGE]
Whether you’re new to product management or have been a product manager for years, a coaching session can help you to step up your career.
We’ve coached people wanting to get into product management, product people with nobody in their organisation to manage them, and experienced product managers preparing to apply for a promotion.
A proportion of the fees from every coaching session is donated to charity. Contact us if you’re interested in finding out more.
Crisp execution and high-cadence experimentation are critical, but having a clear product strategy supercharges your efforts. Strategic thinking enables you to think ahead, to effectively “skip quarters,” and to build enduring value.
[GIBSON BIDDLE / MEDIUM]
As a product leader you might get away with not having a strong product strategy for a few weeks or months – maybe even a year or so. But eventually, it will catch up with you. And this means you will only ever be an OK product leader – rather than a great one.
[TANYA CORDREY / MIND THE PRODUCT]
Having “no company strategy” is one of the biggest issues facing product managers, according to a 2018 survey [PDF] of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed?
[LIAM SMITH / MIND THE PRODUCT]
As individuals, we’re continually evaluating options and taking decisions. As product managers, we have the additional responsibility to balance the often competing needs of users, the business and wider ethical considerations. What makes one decision better than another?
[I MANAGE PRODUCTS]
I’m asked questions about product management from time to time. This is one I’ve answered recently.
[I MANAGE PRODUCTS]
A product is often a complex combination of several products and services. Some you create yourself, some are created by others. You’re responsible for the whole lot, even if they’re not all directly in your control.
[I MANAGE PRODUCTS]
can we help you?
Product People is a product management services company. We can help you through consultancy, training and coaching. Just contact us if you need our help!
Helping people build better products, more successfully, since 2012.
PRODUCTHEAD is a newsletter for product people of all varieties, and is lovingly crafted from sugar and spice and all things nice.
Read more from Jock
The Practitioner's Guide To Product Management
by Jock Busuttil
“This is a great book for Product Managers or those considering a career in Product Management.”— Lyndsay Denton