People value something most when they’ve just lost it or come close to doing so. If your product prevents this happening, you need to save your client the heartache of loss by helping them remember how much they value what they have now.
Month: October 2011
Contrary to what you may think, most of product management is actually selling. You are continually selling new product concepts, ideas for improvement as well as pitches for projects. What you may not realise is that what most people think is selling isn’t actually selling.