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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
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95: How to form a go-to-market strategy
Photo by sergiu oprisu on Pexels.com: https://www.pexels.com/photo/red-and-yellow-umbrellas-hanging-on-wire-10791034/

95: How to form a go-to-market strategy

Jul 8, 2026

A go-to-market strategy isn’t something you tack on as an afterthought to an upcoming product launch.…

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PRODUCTHEAD: Moats and bridges

PRODUCTHEAD: Moats and bridges

Jul 6, 2026

» When a measure becomes a target, it ceases to be a good measure » Product,…

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PRODUCTHEAD: AI usage and the ‘bottleneck’

PRODUCTHEAD: AI usage and the ‘bottleneck’

Jun 29, 2026

» In complex human systems the constraint is often policy, mindset, or coordination, not a single…

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PRODUCTHEAD: Who doesn’t love a good manifesto?

PRODUCTHEAD: Who doesn’t love a good manifesto?

Jun 22, 2026

» AI is forcing us to adapt how we work in the face of greater information…

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PRODUCTHEAD: What does ‘done’ even mean these days?

PRODUCTHEAD: What does ‘done’ even mean these days?

Jun 15, 2026

» With AI, shipping a product is not ‘done’, it’s the start of testing whether its…

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PRODUCTHEAD: How to present to the Board with authority

PRODUCTHEAD: How to present to the Board with authority

Jun 8, 2026

» 10-min Board prep: What do I need from this room? What’s my one-line recommendation? And…

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Startup to Scale-up Club Q&A – 14th April 2026
Startup to Scale-up Club - Product and Tech - 181

Startup to Scale-up Club Q&A – 14th April 2026

Jun 3, 2026

» Structuring analytics for user engagement » Defining an MVP in the AI era » When…

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PRODUCTHEAD: What AI really gives you is time back for the hard things

PRODUCTHEAD: What AI really gives you is time back for the hard things

Jun 1, 2026

» AI frees you up for thinking, learning and judgement » IKEA found €1.3B using AI…

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PRODUCTHEAD: Your go-to guide for go-to-market

PRODUCTHEAD: Your go-to guide for go-to-market

May 25, 2026

» Communicating your differentiated value consistently works better than a custom pitch every time » For…

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PRODUCTHEAD: The anatomy of a ‘no’

PRODUCTHEAD: The anatomy of a ‘no’

May 18, 2026

» Avoid ambiguity by speaking plainly » Bring the data, not the verdict » Articulate the…

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Copyright © 2012—2026 Product People Limited, all rights reserved

  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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