Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.

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» With appropriate context, those closest to the problem should make the product decisions

» Be outcome-focused and evidence-based regardless of what kind of product or service you work on

» Be careful not to automatically balance out a conflicting behaviour in others (such as a founder’s bias)

» “The obstacle is the way” – every setback is an opportunity to improve our condition

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» Understanding cultural lenses is a must when working across geographical teams

» Financially viable products must earn back multiple times their ongoing costs

» AI may help to solve (or exacerbate) long-standing operating problems

» With digital transformation largely ‘done’ in UK public sector, the next challenge is coherence

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» Bad services can arise from not realising the service and the user need have drifted apart

» GenAI shifts the focus from shipping products to stewarding living systems that are continually learning and adapting

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» KPIs measure what you’re already doing, OKRs are for change

» Problematic OKRs are too big in scope, activity-focused and disconnected from strategy

» The Narrative, Commitments, Tasks (NCT) framework offers an alternative to OKRs