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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
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PRODUCTHEAD: Understanding our defaults

PRODUCTHEAD: Understanding our defaults

Aug 10, 2026

» We have 4 behavioural defaults: emotion, ego, social and inertia

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PRODUCTHEAD: To build or not to build?

PRODUCTHEAD: To build or not to build?

Aug 3, 2026

» AI means product people should focus more on discovery and go-to-market » AI opens the…

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PRODUCTHEAD: The SaaSpocalypse ends not with a bang, but a whimper

PRODUCTHEAD: The SaaSpocalypse ends not with a bang, but a whimper

Jul 27, 2026

» The SaaSpocalypse won’t kill off vendors, but they will have to change their pricing strategy…

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PRODUCTHEAD: Organisational norms, behaviours and business models

PRODUCTHEAD: Organisational norms, behaviours and business models

Jul 20, 2026

» Open and sustainable dialogue across roles leads to greater organisation coherence » An organisation’s business…

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PRODUCTHEAD: Managing up and down

PRODUCTHEAD: Managing up and down

Jul 13, 2026

» Understand the needs of your audience to be more influential » Go-to-market execs won’t hear…

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95: How to form a go-to-market strategy
Photo by sergiu oprisu on Pexels.com: https://www.pexels.com/photo/red-and-yellow-umbrellas-hanging-on-wire-10791034/

95: How to form a go-to-market strategy

Jul 8, 2026

A go-to-market strategy isn’t something you tack on as an afterthought to an upcoming product launch.…

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PRODUCTHEAD: Moats and bridges

PRODUCTHEAD: Moats and bridges

Jul 6, 2026

» When a measure becomes a target, it ceases to be a good measure » Product,…

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PRODUCTHEAD: AI usage and the ‘bottleneck’

PRODUCTHEAD: AI usage and the ‘bottleneck’

Jun 29, 2026

» In complex human systems the constraint is often policy, mindset, or coordination, not a single…

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PRODUCTHEAD: Who doesn’t love a good manifesto?

PRODUCTHEAD: Who doesn’t love a good manifesto?

Jun 22, 2026

» AI is forcing us to adapt how we work in the face of greater information…

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PRODUCTHEAD: What does ‘done’ even mean these days?

PRODUCTHEAD: What does ‘done’ even mean these days?

Jun 15, 2026

» With AI, shipping a product is not ‘done’, it’s the start of testing whether its…

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  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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