Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.

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» Ready meals are okay, just not all the time

» Previous hype cycles masked who really had product-market fit and who didn’t

» Humans excel where AI doesn’t

» New tech rarely solves social problems

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» Visible and invisible process both contribute to how work actually gets done

» Orgs should not rely on individual heroic efforts in place of designed-in capacity

» Accelerating the build reintroduces a bottleneck and results in wasteful overproduction

» Context comes from not just sharing information but engaging with it