Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.

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» Dysfunctional overwork has been rebranded as a desirable attribute in some organisations

» Working at a slower, more natural pace actually increases productivity

» Continuous accesibility via mobile devices has eroded autonomy and increased stress

» AI means every organisation is facing their ‘Kodak moment’ right now

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» Learning their skills hands-on is the best way to appreciate specialists’ roles

» A good roadmap can be a valuable way of showing reliability and building trust

» CEOs fall on a spectrum of ‘only assigning work’ and ‘collaborating with staff’

» Master the genAI tools relevant to your skillset before someone less experienced makes you redundant

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» Defend against short-termism by making your team’s strategic thinking visible

» People are increasingly working to live, not living to work

» Teams should only split their Decision Stack when their answers to “How?” diverge

» Repetition and reward are intrinsic to behaviour change in teams

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» Rank stacking has fallen out of favour because it breeds internal sabotage and mediocrity

» Orgs drift between varying degrees of horizontal and vertical ‘coupling’

» We are arguably in 3 AI bubbles: speculative, infrastructure and hype

» Better methods than roadmaps exist when there’s a broad gap between vision and execution

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» Fight enshittification by encouraging interoperability and openness in your product ecosystem

» You can prove a concept by building something janky and cheap that shows it working for real

» OKRs do not exist in isolation – context, strategy and culture set the scene