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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
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PRODUCTHEAD: How to present to the Board with authority

PRODUCTHEAD: How to present to the Board with authority

Jun 8, 2026

» 10-min Board prep: What do I need from this room? What’s my one-line recommendation? And…

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PRODUCTHEAD: What AI really gives you is time back for the hard things

PRODUCTHEAD: What AI really gives you is time back for the hard things

Jun 1, 2026

» AI frees you up for thinking, learning and judgement » IKEA found €1.3B using AI…

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PRODUCTHEAD: Your go-to guide for go-to-market

PRODUCTHEAD: Your go-to guide for go-to-market

May 25, 2026

» Communicating your differentiated value consistently works better than a custom pitch every time » For…

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PRODUCTHEAD: The anatomy of a ‘no’

PRODUCTHEAD: The anatomy of a ‘no’

May 18, 2026

» Avoid ambiguity by speaking plainly » Bring the data, not the verdict » Articulate the…

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PRODUCTHEAD: Augmenting your thinking without delegating it

PRODUCTHEAD: Augmenting your thinking without delegating it

May 11, 2026

» Exclusive free giveaways for PRODUCTHEAD subscribers in May » Use genAI to generate possibilities and…

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We’re all addicted to AI, but it’s going to be okay
Photo by Sanket Mishra on Pexels.com

We’re all addicted to AI, but it’s going to be okay

May 6, 2026

We seem to stuck in a contradiction in which we worry about AI’s effect on our…

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PRODUCTHEAD: AI anthology

PRODUCTHEAD: AI anthology

May 4, 2026

» Ready meals are okay, just not all the time » Previous hype cycles masked who…

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PRODUCTHEAD: Demystifying those pesky Applicant Tracking Systems

PRODUCTHEAD: Demystifying those pesky Applicant Tracking Systems

Apr 27, 2026

» Humans, not AI, are still sifting job applicants in or out » PMs should use…

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PRODUCTHEAD: Speed means nothing without expert judgement

PRODUCTHEAD: Speed means nothing without expert judgement

Apr 20, 2026

» Traditional SaaS companies will struggle if they believe they’ll control their UI for ever »…

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PRODUCTHEAD: Speed to market is now table stakes

PRODUCTHEAD: Speed to market is now table stakes

Apr 13, 2026

» Make your principles explicit so you can make the hard trade-offs between things you value…

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  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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