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Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.
Home › View all posts by Jock Busuttil › Page 8
PRODUCTHEAD: “It was at that moment he knew …”

PRODUCTHEAD: “It was at that moment he knew …”

May 28, 2025

» Be comfortable not having all the answers; trust your team » Prioritise the customer when…

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PRODUCTHEAD: Pragmatism versus idealism

PRODUCTHEAD: Pragmatism versus idealism

May 19, 2025

» There’s a balance between motivating people to a goal and killing their enthusiasm with the…

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Cloud computing for non-technical product managers
Clouds and crepuscular rays (Photo by Sam Schooler on Unsplash)

Cloud computing for non-technical product managers

May 15, 2025

To understand how cloud computing works, we’re going to start with the basic building blocks and…

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PRODUCTHEAD: Attitudes to technical literacy

PRODUCTHEAD: Attitudes to technical literacy

May 12, 2025

» Choosing not to learn is a choice to be left behind » 4 types of…

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PRODUCTHEAD: The pendulum swings back to business impact

PRODUCTHEAD: The pendulum swings back to business impact

May 6, 2025

» What product work will deliver the greatest positive impact for the business? » Rather than…

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PRODUCTHEAD: Not bricking it – retiring a product with good grace

PRODUCTHEAD: Not bricking it – retiring a product with good grace

Apr 28, 2025

» Just over half of product managers surveyed rate themselves poor at retiring a product »…

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PRODUCTHEAD: Exponential growth is a myth

PRODUCTHEAD: Exponential growth is a myth

Apr 24, 2025

» So-called hypergrowth is quadratic, not exponential (adding a larger fixed amount each year — not…

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PRODUCTHEAD: Is your subscription really a rental?

PRODUCTHEAD: Is your subscription really a rental?

Apr 14, 2025

» 10 tactics for subscription value creation » 10 tactics for reducing subscription churn » When…

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PRODUCTHEAD: People problems and solutions

PRODUCTHEAD: People problems and solutions

Apr 7, 2025

» A prototype expresses a product concept far better and quicker than a product requirements document…

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Navigating your product management career

Navigating your product management career

Apr 2, 2025

Ross Webb and I have been chatting about product management career progression. We cover topics including:…

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Registered in England & Wales: 08256937
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Copyright © 2012—2026 Product People Limited, all rights reserved

  • Product People on Mastodon
  • Product People on X (formerly Twitter)
  • Product People on LinkedIn
  • Product People on Facebook
  • Product People's YouTube channel
  • RSS feed for I Manage Products
  • Product People on Instagram

Registered in England & Wales: 08256937
VAT: GB 154 4568 95

Privacy Policy

Copyright © 2012—2026 Product People Limited, all rights reserved

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