Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.

Posted on

» Different cultures communicate with varying directness; context heavily influences interpretation and meaning

» Leadership, trust, and decision-making styles differ widely across cultural backgrounds and must be adapted to the team

» Bridging cultural divides requires empathy, flexibility, and awareness of one’s own cultural lens

Posted on

» There’s a balance between motivating people to a goal and killing their enthusiasm with the gory detail

» Just as with users and customers, we need to meet our peers where they are

» In most complex organisations, product supports the organisation’s goals, not vice versa

Posted on

» So-called hypergrowth is quadratic, not exponential (adding a larger fixed amount each year — not multiplying)

» Sustainable growth requires new products or built-in virality, not just more marketing

» True exponential growth is rare and short-lived