More often than not, user personas are just a laborious way to decorate the walls. Are you making these common mistakes?
Category: 100 Things I’ve Learned
Jock Busuttil’s (@jockbu) series “100 Things I’ve Learned” is what he’s learned about product management over the years – usually the hard way.
Product managers often struggle to keep on top of their product roadmap. I recently gave this talk on the secrets of meaningful product roadmaps at Landing Festival Berlin to explain where people often get lost.
In addition to the ‘soft’ skills I discussed in the last post, a good product manager also needs ‘hard’ skills (product management techniques). Read on for my list of the 16 most important technical skills a product manager needs.
I’m often asked what skills a product manager needs. In my view at least, a good product manager needs both ‘soft’ skills (emotional intelligence) and ‘hard’ skills (product management techniques). Read on for my list of the 12 soft skills every product manager needs.