A product management blog by Jock Busuttil
My series of 100 things I’ve learned about product management
If one were to heft a half-brick down Old Street in London, there would be high probability of hitting someone currently engaged in building a minimum viable product (MVP) of some sort or another. There’s also almost as high a probability that they’re doing it wrong. Allow me to explain.
For those of us who are artistically challenged (read: crap at drawing), it can be daunting to contemplate the use of pictures over text to make a point. I’m a perfect case in point.
A post in which Jock starts to think he’s Gwyneth Paltrow.
You can learn all the theory you like, but at some point you just have to stop thinking about what the answer might be and dive in to find out.
This is the story of why I’m going to be disappointed with 99% of all airlines for the foreseeable future.
Curating the product roadmap is one of the most typical responsibilities of a product manager. But have you ever thought about why you bother with them in the first place and how you could make them more effective?
So you want to become a product manager? Good for you! But how do you know you’re ready to move into a product management job? Here are some suggestions to start you on the right track.
Recently Unilever challenged Procter & Gamble to prove their advertising claim that P&G’s Fairy brand of washing-up liquid lasted twice as long as Unilever’s Persil brand. The result that followed provides a great lesson for deciding which battles to pick.
This is not the Field of Dreams and you’re not Kevin Costner. If you build it, the users will not come – unless they have a strong motivation to do so.
I’ve just kicked off another project through my firm, Product People Limited. With the inevitable flurry of project start-up activity, a couple of basic tasks have reminded me how important it is for product managers to be as flexible as possible, whenever possible.