As you may be aware, I’ve written a book called The Practitioner’s Guide To Product Management. It’s really a collection of stories from my own experience and others’ about how NOT to manage products. So if you just follow my Golden Rule (to ignore or do the opposite of everything I suggest), then you’ll be fine. Probably.

If one were to heft a half-brick down Old Street in London, there would be high probability of hitting someone currently engaged in building a minimum viable product (MVP) of some sort or another. There’s also almost as high a probability that they’re doing it wrong. Allow me to explain.

MOJ Digital's civil claims service map with sticky dots highlighting common patterns

For those of us who are artistically challenged (read: crap at drawing), it can be daunting to contemplate the use of pictures over text to make a point. I’m a perfect case in point.