Recently Unilever challenged Procter & Gamble to prove their advertising claim that P&G’s Fairy brand of washing-up liquid lasted twice as long as Unilever’s Persil brand. The result that followed provides a great lesson for deciding how to pick your battles.

This week, we’ve been looking at two different lifecycles: the product lifecycle and the development lifecycle – cycles within cycles!

September is shaping up to be a good month for product people in Europe, with not one, but two great events lined up: Product Management Festival 2013 and Mind The Product Conference 2013.

One of the challenges of being a product manager is that it’s sometimes difficult to read between the lines of what your (potential) customers want in order to determine what they actually need. This article explains how to identify and differentiate between needs, features and benefits.