Recently Unilever challenged Procter & Gamble to prove their advertising claim that P&G’s Fairy brand of washing-up liquid lasted twice as long as Unilever’s Persil brand. The result that followed provides a great lesson for deciding how to pick your battles.
Companies often want to go Agile because it promises a more collaborative, market-centric and frequent delivery of product to market. In practice, however, gaps start to emerge because the rest of the business hasn’t adapted its adjacent processes to cope …
Link of the day: The Agile Business Gap by @brainmates Read more
The first Product Management Festival took place in Zürich this week, bringing together product people from across Europe, as well as some from farther afield: the US, China, Russia and Australia. There were laughs, drama and conflict (mainly between panellists, I hasten to add), but thankfully no actual fist-fights.
This week, we’ve been looking at two different lifecycles: the product lifecycle and the development lifecycle – cycles within cycles!
September is shaping up to be a good month for product people in Europe, with not one, but two great events lined up: Product Management Festival 2013 and Mind The Product Conference 2013.
One of the challenges of being a product manager is that it’s sometimes difficult to read between the lines of what your (potential) customers want in order to determine what they actually need. This article explains how to identify and differentiate between needs, features and benefits.
Three years ago today I published my first article on I Manage Products. While a fair amount’s changed since then, I’d like to think that some things remain the same. My writing style, for one, hasn’t really improved in three …
A recap of ProductTank London last week on product management in gaming. It also contains one of the best visual puns I’ve seen for a while in a presentation.
This is not “Field Of Dreams” and you’re not Kevin Costner. If you build it, the users will not come – unless they have a strong motivation to do so.
A London startup is attempting to disrupt the local property rentals market in a way that benefits tenants, landlords and property agents equally – a win-win-win scenario, you might say. Jock Busuttil finds out more from the man in the Wigwamm, Rayhan Rafiq Omar.
