Business networking used to hold about as much appeal for me as speed-dating with alligators. It was only later that I came to tolerate it, even enjoy it, but only after I learned to think about it differently. If the prospect of a room of people at an event fills you with dread, read on, this may help.

Contrary to what you may think, most of product management is actually selling. You are continually selling new product concepts, ideas for improvement as well as pitches for projects. What you may not realise is that what most people think is selling isn’t actually selling.

Closely related to presenting well is the art of public speaking. While not everyone is thrilled at the prospect at standing up and speaking in front of colleagues or strangers, it is a skill that can be acquired. As you become more proficient, you’ll be able to control your nerves better before a presentation and you may even come to enjoy it. Here are some suggested tips:

One of the roles a product manager or product marketing manager plays is to act as a translator between different groups of people. Sometimes this can be in a literal sense, if your responsibilities span different countries, but more generally this means translating between the market, Sales, Marketing and Development as a minimum.