Author: Jock Busuttil

Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals. In 2012 Jock founded Product People Limited, which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK’s Ministry of Justice and Government Digital Service (GDS). Jock holds a master’s degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner’s Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK. He writes the blog I Manage Products and weekly product management newsletter PRODUCTHEAD. You can find him on Mastodon, X (formerly Twitter) and LinkedIn.

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» If you think product management is dead, you may not understand what it involves

» Human connection is what really knits organisations together, not process and artefacts

» Product roadmaps reflect the dysfunction inherent in your organisation

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» Product managers exist in part to free up the specialists to do their thing

» Being the point of contact with senior executives and stakeholders tends to also make you accountable to them

» Specialists’ expertise is needed to wield a tool effectively, even if it’s easy to use

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» Different cultures communicate with varying directness; context heavily influences interpretation and meaning

» Leadership, trust, and decision-making styles differ widely across cultural backgrounds and must be adapted to the team

» Bridging cultural divides requires empathy, flexibility, and awareness of one’s own cultural lens