» The uncertainty of a problem should influence how we respond to it

» Misdiagnosis of a problem can compound it

» We frame our solutions through the lens of our social predisposition

» Wicked problems can only be addressed by collaboration between different social types

» Shape Up is a collection of product development techniques that happen to work for Basecamp

» Just because they work in Basecamp’s context doesn’t mean they’ll work for yours

» OMG so problematic

» If context is continually changing, aim for incremental progress and let go of perfectionism

» Balance the need for action with the drive to understand both the problem and your biases

» Change is like a sledge stuck in the ice: hard to get moving, but easier to keep moving once freed

» When negotiating, don’t pitch, listen

» To minimise residual influence, negotiate each point independently

» When trust is low, consider making a concession contingent on the other party reciprocating

» Conceding because you don’t want to upset the other party is a losing scenario

» Speak the language of C-level by focusing on revenue, customer benefits, and financials

» Without understanding, there can be no empathy

» Product managers need to be able to communicate with a wide range of people using different languages

» The worst product managers only speak in the language of product management