» The Spotify Model was only ever a snapshot in time at Spotify

» It existed in the context of a company whose leadership valued trust, self-organisation and change

» As Spotify grew, it failed to strike the right balance between autonomy and collaboration

» Alignment to product strategy remains crucial for autonomous teams to deliver valuable work

» Rather than existing in a bubble, each product team should have core members, collaborators and supporters

» How you should divide up teams depends on your product’s overall flow; avoid ambiguous ownership

» Teams should have end-to-end responsibility for a part of the user journey with minimal dependencies

» One approach is to delineate between teams working on a core problem domain, and on those enabling their work

» Knowing what kinds of customer you want and don’t want help you to prioritise ‘one-off’ feature requests from sales

» “Enterprise customers look at our roadmaps as the starting point for negotiations”

» Are feature requests a deliberate strategy or a reactive wild goose chase?