» Every other team is allowed to be uncertain about the future — so should product

» There are different types of question for strategy, opportunities and interventions

» Avoid investments that are neither defense nor offense

» What people say and how they really feel can often vary

» People more easily accept they’re not seeing the whole picture than being told they’re wrong

» Don’t make people feel bad about their beliefs — be kind and connect with them

» Research shows that we interpret words like “we believe” with differing confidence levels

» There is often a lack of discipline when it comes to talking about uncertainty

» Use empathy to appreciate the context, needs and pain points of your stakeholders

» Understanding people’s social style helps you influence stakeholders more effectively

» You can use different modes of persuasion to craft a more compelling argument

» Picking the right time to make your point can amplify your persuasiveness