PRODUCTHEAD is my free curated newsletter of the best articles, videos and podcasts from product leaders and commentators all over the world. All neatly packaged up in a weekly email delivery for your reading, viewing and listening pleasure. Curated by Jock Busuttil (jockbusuttil.com).
» Use empathy to appreciate the context, needs and pain points of your stakeholders
» Understanding people’s social style helps you influence stakeholders more effectively
» You can use different modes of persuasion to craft a more compelling argument
» Picking the right time to make your point can amplify your persuasiveness
» Each customer has their own unique journey to and through your product
» Conversion funnel analysis with bar charts is a conscious choice to maximise precision over accuracy
» Cart abandonment is an opportunity to engage with your users
» Conversion rate is a quantitative springboard to qualitative insights
» Story structure and the right content give your presenting more impact
» Try to create presentations that captivate, not subdue
» A perception audit helps narrow the gap between how you perceive yourself and how others see you
» Good breathing technique when speaking both calms you and produces a better sound
» A mind map is helpful for noting non-linear information
» The Cornell note-taking method can be useful for learning
» Sketchnotes allow more effective visual communication
» What you write online is there to serve the users’ needs
» Writing for the web = using short sentences
» People read differently on the web than they do on paper
» Tools exist to help make your writing easier to understand
» Read a format that suits you best, whether physical or digital
» As you read, ask yourself questions of the content to keep yourself engaged with it
» Analytical reading allows you to understand, then accept or reject the key idea being presented
» F-shaped reading occurs on web content because people are short on time or engagement
» Being a better listener can improve your productivity, as well as your ability to influence, persuade and negotiate
» Psychological safety partly depends on your team feeling they are being listened to
» We perform better when we bring our emotions to work
» Call out toxic workplaces, but also have an exit strategy
» An effective team needs: psychological safety, dependability, structure & clarity, meaning, and impact
» Treat psychological safety as a key business metric, as important as revenue, cost of sales, or uptime
Rumelt:
» “Good strategy grows out of independent and careful assessment of the situation”
» “Bad strategy follows the crowd, substituting popular slogans for insights”
Eriksson:
» “Deciding what not to do is just as important as deciding what to do”
» You can only tell if you’ve been successful if you can measure it
» Analytics approaches that work for others may not work in your context
» Behind every metrics is a behaviour
» The point of an experiment is to learn
