» Some people think about problems directly; others think through the problem via potential solutions

» Organisations often jump straight into action without establishing a foundation for coping with uncertainty

» If one group has all the decision-making power, others cannot properly contribute

» The wording of your product manager job description could be putting off good candidates

» Listing excessive requirements for the role will deter risk-averse candidates

» Think about why you’re hiring and the candidate attributes you need most

» Don’t copy-and-paste other job descriptions — they won’t describe what your organisation needs

» Humility and authenticity go a long way in building trust

» It is hard both to share data when expected, and to do so in a way that is trustworthy and acceptable to the public

» “Nobody ever read a simple sentence and thought ‘well, that was too easy to understand.’”

» With care it is possible to create valuable products with user data while maintaining trustworthiness

» Create space for your engineering team, understand the ebbs and flows of work, and help them to avoid burn-out

» Work to understand the technical complexities facing the engineering team

» Engineers typically focus on a small number of large tasks

» Product and engineering overlap: clarify who does what

» Work continues after the project ends — plan for the ongoing support of your product

» A support team deals with user queries, incidents and ongoing improvement of the product

» Great user support is an expectation, not a nice-to-have

» Feedback from user support can identify areas of product improvement