Product managers are full of contradictions: if we’re not busting a gut to launch something, we’re trying to kill our older products off.
I’m originally from Edinburgh, despite the distinctly foreign-sounding surname. Running across the Firth of Forth from South Queensferry are road and rail bridges. The rail bridge is the older of the two and is a distinctive rust-brown colour, which settles …
We’ve already covered in the previous articles what usability is and why you need to test it and what you need to do to prepare for your usability tests. In this thrilling* conclusion to the trilogy, we get down to the nitty-gritty of how to run the tests and how to interpret and act on the results.
* It all depends on your perspective
We’ve already covered in a previous article what usability is and why you need to test it. In this second instalment, I’ll be showing you what you need to do to prepare for your usability tests.
Quite a few people are put off usability testing because they think it’s complicated, time-consuming and expensive. What you may not realise is that you can run a set of usability tests in a single afternoon that will uncover eighty percent of the problems your product has. And the only specialist equipment you’ll need is a pen, some paper and the computer you need to access the software or website.
A good friend and colleague recently left our firm to take on a more senior product management role elsewhere. His boss and his boss’s boss stood next to him and gave him a glowing and sincere send-off, striking that good …
As you may have gathered, I’ve been tinkering with the look of this site. Still early days yet and I’ve a bit more tinkering to do, but I think it’s an improvement. For those who are interested, I’m using Duster …
Does your sales team sell your products (like, in exchange for money), or does it give them away as generous sweeteners to guarantee the sale of something else that will hit their targets? Or to put it in another way, does your salesforce truly understand the value of your products and can it articulate the benefits to the customer?
While I was working at a former start-up called Zeus Technology (now doing rather well for itself, thank you), one of the investors was a chap called Nic Brisbourne. He is a perfectly pleasant chap, but at the time he scared the life out of me. I think that subconsciously I worried I might scare him and his venture capital away. One day I accidentally nicked his taxi and he was surprising forgiving.
To be a product manager is to be an entrepreneur within your company. You need to take ownership and responsibility for all things to do with your product. Your approach needs to be holistic, evidence-based and diplomatic. You need the ability to jump between the big picture and the day-to-day detail. And you need to know your product, market, company and self to be effective.