» So-called hypergrowth is quadratic, not exponential (adding a larger fixed amount each year — not multiplying)

» Sustainable growth requires new products or built-in virality, not just more marketing

» True exponential growth is rare and short-lived

» A prototype expresses a product concept far better and quicker than a product requirements document (PRD)

» People good at doing a thing themselves are not always good at building a system to do it

» Work is craft: theoretical knowledge and practical experience combined

» Platform product management dials everything up to 11

» A successful platform is continually evolving in line with user needs and emerging tech

» Platform teams must recognise and respect the varying needs of their community of users