» Ask “why” to understand the other side’s position and interest

» All negotiations involve both rational and emotional elements

» Whatever decision you make as a product manager will disappoint some people

» Teams benefit from a shared understanding of the trade-offs of decisions

» Asking about a specific problem causes people to ignore the other problems they have

» Make time for product discovery in small steps, not all at once

» Biases reduce cognitive load for our brain when it processes new information

» An opportunity solution tree is a way to externalize your thinking

» It can aid a team’s progress to make lots of small bets, rather than one large one in a quarter

» Separate your outputs in a release plan from the outcomes in your product roadmap

» Parkinson’s Law: work always expands to fill the time available

» When there is a financial incentive, people will industrialise technology to automate money-making activities

» Authoritative-sounding yet factually inaccurate content generated by AIs is harmful

» Product managers should be primarily concerned with what is best for users from an ethical point of view