Article archives
Here you can find links to all the articles published on this website.
You can also view the PRODUCTHEAD newsletter archive.
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What kinds of questions should I be asking in discovery?
I was recently asked this question: During the problem exploration phase, what kinds of questions should…Read more →
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How UK government digital services gather and use evidence
I gave a talk recently about how I’ve been using data and analytics to guide my…Read more →
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How closely aligned should product organisations be with marketing and personas?
Here’s another question I was asked recently: If you’re concerned about buyer needs and their objectives,…Read more →
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Why we can’t help jumping to conclusions
I gave a talk recently about how I’ve been using data and analytics to guide my…Read more →
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How much evidence is sufficient for decision-making?
I was recently asked this question: Do you have a rule of thumb for deciding how…Read more →
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Expensive and risky assumptions (and why you should check them)
I gave a talk recently about how I’ve been using data and analytics to guide my…Read more →
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How do I get my waterfall organisation to be more agile?
I was recently asked this question: How would you recommend working with organisations who are used…Read more →
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How do I distil users’ wish lists of requirements to a core handful?
I was recently asked this question: Can you make suggestions of how best to distil users’…Read more →
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55: How to beat writer’s block
I share my tips for beating writer’s block. In an article I used to beat writer’s…Read more →
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Building a product community in government
We have many product-minded people in the Government Digital Service (GDS) and across government, but we’re…Read more →
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54: How to stop common B2B dysfunctions in the product team
There are several common dysfunctions plaguing product teams in B2B companies the world over. How can…Read more →
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53: THIS is what product-market fit looks like
Product-market fit is one of those concepts that seems relatively straightforward in theory but ends up…Read more →
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52: It only takes one bottleneck
On my arrival in Australia I was initially impressed by the slick service design of their…Read more →
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The £20 bottle of Blue Nun
To all wannabe e-commerce entrepreneurs: you no longer have any excuse. It’s possible to fire up an MVP for a wine delivery business in under an hour using just a mobile phone. Read how… Congratulations on your first purchase @finventing! Enjoy your upgrade pic.twitter.com/mWQ5Ga16Cl — Bringmewine (@webringyouwine) January 13, 2016 Get articles when they’re published…
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3 ways to build a better sales team
More often than not the relationship between product management and the sales team frustrates both sides.…Read more →
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Should I start a bank?
After yet another day of outage from my business bank, I found myself thinking: “I could…Read more →
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How to show your team the benefits of experimentation
This is a little post about some ways to convince a reluctant development team that experimentation…Read more →
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51: Assemble the right product team
Government digital teams have a way to ensure their digital services and products are created in…Read more →
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Getting better at public speaking
I’m currently working to improve my public speaking, and I recently gave a talk on Digital…Read more →
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6 simple rules of product management
6 simple rules of product management to introduce everyone else in the organisation to the concept.Read more →
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50: A novice’s introduction to service design for product managers
I’m no expert on service design, but it’s an area I’m curious to learn more about.…Read more →
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49: How to prioritise your product portfolio
If you were to inherit a large product portfolio, some of which hadn’t been updated in…Read more →
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48: Mac or PC? You don’t have to pick a side
Remember how jarring change can be for people and actively work to soften the impact for…Read more →
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Interview with Wade Danielson of The Entrepreneurs Library
I recently had the pleasure of being interviewed by Wade Danielson, founder and host of the…Read more →
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I’m about to launch a website. Any advice?
“I’m about to launch a website selling scotch whisky. Can you offer any advice?”Read more →
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Becoming a product manager at Ministry of Justice Digital
Fancy a job as a product manager? Do you see yourself working in a hot start-up…Read more →
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Want a free copy of The Practitioner’s Guide To Product Management?
After my general giddiness the other week, I can reassure everyone that I have regained a modicum of the reserve for which Brits are better known :-) If you’d like the chance to get hold of a free copy of The Practitioner’s Guide to Product Management, the publisher Piatkus is running a giveaway, so pop…
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What’s it like working as a product manager at a startup?
“Could give me some insight into your day-to-day duties and what the role might entail when…Read more →
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The Practitioner’s Guide To Product Management – a best seller and selling out fast!
The day after its launch, The Practitioner’s Guide to Product Management became a best seller.Read more →
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The Practitioner’s Guide To Product Management – out tomorrow
As you may be aware, I’ve written a book called The Practitioner’s Guide To Product Management.…Read more →
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47: How I learned to stop hating job interviews
I’ve never enjoyed job interviews. The inane questions annoy me most.Read more →
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46: How to qualify yourself for a product management job
What do you need to learn if you want to qualify for a job as a…Read more →
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45: Three ways you’re DEFINITELY doing MVPs wrong
If one were to heft a half-brick down Old Street in London, there would be high…Read more →
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Analytics and decision-making on Mind the Product
If you’d have told me that August’s ProductTank London on analytics and decision-making would be one…Read more →
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Should the product manager and product owner be the same person?
I recently read the question on the difference between the product manager and product owner on…Read more →
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44: A good picture can save 1,000 words
For those of us who are artistically challenged (read: crap at drawing), it can be daunting…Read more →
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39-43: Four more things I’ve learned about product management
A post in which Jock starts to think he’s Gwyneth Paltrow.Read more →
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38: Product managers learn by doing
You can learn all the theory you like, but at some point you just have to…Read more →
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Back(log) to the Future – story arcs, roadmaps and product themes
Last time I published an article explaining why I thought roadmaps were a little like DVD…Read more →
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36: Product roadmaps are like DVD box sets
Curating the product roadmap is one of the most typical responsibilities of a product manager. But…Read more →
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35: Product management skills to pay the bills
So you want to become a product manager? Good for you! But how do you know…Read more →
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Happy Christmas + where I’ve been hiding
To all the readers of this humble product management blog: may I wish you all a happy Christmas and all the very best for 2014! Thank you for reading, commenting and sharing the various articles I’ve written in 2013; I’m very grateful for your support. You may have noticed that the rate of posts has…
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34: Pick your battles
Recently Unilever challenged Procter & Gamble to prove their advertising claim that P&G’s Fairy brand of…Read more →
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Cycles within cycles
This week, we’ve been looking at two different lifecycles: the product lifecycle and the development lifecycle…Read more →
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Needs, features and benefits
One of the challenges of being a product manager is that it’s sometimes difficult to read…Read more →
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Blast from the past
Three years ago today I published my first article on I Manage Products. While a fair amount’s changed since then, I’d like to think that some things remain the same. My writing style, for one, hasn’t really improved in three years. I don’t think my sense of humour has matured either. Still, we can’t expect…
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33: The “Field Of Dreams” is fiction
This is not “Field Of Dreams” and you’re not Kevin Costner. If you build it, the…Read more →
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Win-win-win with Wigwamm – an interview with Rayhan Rafiq Omar
A London startup is attempting to disrupt the local property rentals market in a way that…Read more →
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32: Be flexible
I’ve just kicked off another project through my firm, Product People Limited. With the inevitable flurry…Read more →
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31: Learn to enjoy networking
Business networking used to hold about as much appeal for me as speed-dating with alligators. It…Read more →
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